Client : WeWork (In House)
Role: Art Direction & Design
Global Art Director : Jeremiah Britton
Creative Director : Scott Rominger
Interior Design : Ewa Adamiak
Photos: WeWork
Full interior art / graphics package including bespoke graphic art, custom neon design, wayfinding and development of a custom welcome desk from an initial concept. I also curated artwork throughout the building.
Localisation featured heavily throughout the design process. The neon tiger references Spreepark, an abandoned theme park in East Berlin. The black and white detail of the welcome desk is made up of Pfand - plastic beer tokens used in drinking establishments in the Berlin area, fixed and raised by black anodised bolts. Additionally, the large piece of art above the bookshelves in the lounge was designed for the space by local artist Jill Darling (below).
