Client: The Prodigy
Role : Design / Art Direction
The Prodigy | Ant logo remix (drip ant)
An updated version of the classic Prodigy ant logo, now known as the Drip Ant. Originally developed just for tour merchandise, the drip ant became a band icon in its own right, upstaging the original ant mark for a number of years.
The drip has since been seen on record sleeves, video, bottles of hot sauce, and flying high on stage at the Worlds On Fire event at Milton Keynes Bowl.