Client : London Sport
Role : Art Direction & Design
Agency : We Are Family
Active London | Online Event Design
Active London is the largest annual conference dedicated wholly to the future of physical activity and sport for all in the nation’s capital.
I was asked to create an appropriate art direction to support the 2021 event. Due to the ongoing COVID epidemic, all of the speeches and presentations would be online as opposed to the in-person conference setting of previous events.
Graphic language took cues from daily London life - images of landmarks, parks, buildings, community and activity. Things you would see on your commute - multi- layered graphics give a nod to bustling, visually-hectic street life.
Black and white photography was used throughout to maintain a gritty feel, and then to lift it a little scrap-book style graphic approach was employed to create a feeling of DIY and vibrancy.
