Client : Juke Joint
Role : Art Direction & Design
Agency : We Are Family
Juke Joint | business launch
Small brand rollout for a new street food business. I developed phrases and visuals referencing 50s, 60s and 70s America to launch this southern American style food truck.
This project was great fun for me as I got to watch a lot of classic movies in the name of research.
With the vehicle livery, we intentionally kept the colours simple and the coverage minimal, allowing the bare metal of the vintage ex-US postal truck to remain part of the aesthetic.
